Pink Shirt Day
About: In 2007, two Nova Scotia students decided to take action after witnessing a younger student being bullied for wearing a pink shirt to school. The students bought 50 pink t-shirts and encouraged schoolmates to wear them and send a powerful message of solidarity to the bully. CKNW Orphans’ Fund was inspired by the story and to date have raised more than $650,000 for anti-bullying programs in British Columbia with the sales of Pink Shirt Day T-Shirts.
History: Volunteer VFC Firefighters and paid VF&RS Staff from all 20 Vancouver Fire Halls displayed fire trucks with pink flags and proudly wore pink shirts to support the cause, while collecting donations, raising awareness and selling t-shirts. Funds raised in this inaugural drive were donated to the Boys and Girls Clubs of the South Coast.
The VFC partnered with the VF&RS and the VF&RS Youth Academy in this fundraiser.