Fundraising Events

Umbrella Day

Umbrella Day Details

We’ve Got You Covered

Off-duty Vancouver Firefighters hit the streets to get you ready for the rainy season while raising critical funds for our Snacks For Kids program. Visit us downtown to purchase a custom VFC umbrella, donate, or say hello, every dollar raised helps feed hungry kids.

Snacks For Kids is how Vancouver Firefighters support food-insecure youth in our community. Off-duty Vancouver Firefighters are the driving force behind Snacks For Kids, delivering nutritious snacks, fresh produce, and meals to schools in need. Today, the program provides daily support to 12,000 youth across 103 schools and after-school programs in Vancouver.

  • November 7, 2025 7:30am – 2:00pm
  • Broadway and Cambie
  • Granville and Georgia
  • Waterfront Station
  • Yaletown Canada Line Station
  • Burrard Station
  • VFC-branded umbrellas will be available for $30 each. Every purchase helps fuel our Snacks For Kids program.
Learn More About Snacks For Kids

Umbrella Day Details

Support Our Mission To End Child Hunger

Child poverty in Vancouver is a heartbreaking reality for far too many children in our community. With 1 in 5 kids going to school hungry every day, many children don’t know when they will be getting their next meal. In response to this alarming need, Vancouver Firefighters took action, and in 2013 created Snacks for Kids.

The program is delivered in partnership with the Vancouver School Board (VSB). Vancouver Firefighters purchase and distribute nutritious snacks, fresh produce, and healthy meals to schools with identified populations of food insecure students. VSB staff establish a system for children to access the food that is discreet and anonymous, ensuring they maintain their dignity and face no stigmatization.

Vancouver Child Poverty Report Card

Umbrella Day Details

Community Support Ensures We Reach Every Kid

Did you know that nearly 85% of Vancouver Firefighters donate to the VFC through our Payroll Donation Program? Since its creation in 2012, this program has generated over $1.25 million, providing a critical baseline of funding for initiatives like Snacks For Kids.

But while we believe in our programs so strongly that we personally fund them, the need in our community is too great for us to take on this challenge alone. Generous community support is the vital additional layer of support that helps us get food to every child in need of support.

Umbrella Day 2025 Sponsor

Vancouver Firefighter Charities extends our heartfelt gratitude to Cassels Brock & Blackwell LLP for their generous support of this year’s Umbrella Day. Your commitment helps us continue providing meaningful programs that strengthen our community and support those who need it most.

Cassels Brock & Blackwell LLP

Umbrella Day Locations

Stop by these locations to buy your umbrella, make a donation, or meet some of your local Vancouver Firefighters!

Granville and Georgia

710 Granville St, Vancouver, BC V6Z 1E4

Waterfront Station

601 W Cordova St, Vancouver, BC V6B 1G1

Yaletown-Roundhouse

220 Davie St, Vancouver, BC V6B 5X8

Cambie and Broadway

496 W Broadway, Vancouver, BC V5Y 1R4

Burrard Station

635 Burrard St, Vancouver BC, V6C 0A4

Make An Impact Today

Your donation helps fund life-changing programs that support children, families, and seniors in our community. Every dollar makes a difference.